Healthcare Foundation

North Bay Media Companies Come Together To Launch Wildfire Mental Health Recovery Campaign

North Bay Media Companies Come Together

To Launch Wildfire Mental Health Recovery Campaign



Healdsburg, CA, September 27, 2018 – As the anniversary of the Sonoma 2017 Wildfires nears, media companies from across the Bay Area are participating in an unprecedented partnership to raise the public’s awareness of the free mental health services available to support recovery for wildfire survivors.

The media campaign launches on September 30th on radio, television, outdoor, print and digital media. The list of media partners is impressive:

  • Print – San Francisco Chronicle; Sonoma Media Investments (The Press Democrat, Sonoma Magazine, North Bay Business Journal and La Prensa); Sonoma West Publishers; The Bohemian; and Kenwood Press
  • Radio – Amaturo Sonoma Media Group; KBBF; National California Public Radio; Redwood Empire Stereocasters; and Wine Country Radio
  • Television – ABC7, and California Pubic Television stations KRCB TV and KPJK TV
  • Outdoor – Veale Outdoor Advertising

In addition, the local transit divisions of the cities of Santa Rosa and Petaluma are promoting the campaign, as well as a number of local businesses, nonprofits, hospitals, and clinics that will use the posters, fliers, rack cards and handouts to let English and Spanish speaking employees and clients know about the many free services.

“This campaign is critical, at the anniversary of the wildfires, to normalize the feelings of angst that people are experiencing and provide them with a place to call for free services,” said Debbie Mason, CEO of the Healthcare Foundation. “While many people have insurance that will cover therapy, many others do not. In addition, we want to make sure that everyone knows about the free resources they can access, both with therapy and other services.”

Anyone impacted by the wildfires can call or text NAMI at 866-960-6264 for referral to free services that include yoga, forest walks, drop in counseling sessions, individual counseling sessions, and access to presentations and facilitated group discussions at workplaces, places of worship and with community groups settings.

Those who want to seek healing support on their own, can visit the bilingual website A bilingual app targeting teens and adults,Sonoma Rises, will be released in early October in English and by mid-October in Spanish.

The media campaign lead gift of $200,000 was provided by the Community Foundation Sonoma County’s Resilience Fund. “The Community Foundation of Sonoma County is pleased to make this grant from our Resilience Fund in support of the Healthcare Foundation,” said Elizabeth Brown, CEO. “People have to know about the services in order to access them for healing, which is an important part of recovery.” The Community Foundation’s Resilience Fund is the largest long-term recovery fund in Sonoma County. Constellation Brands and Medtronic provided additional contributions which paid for the creative development of the multi-media campaign.

The in-kind portion of the media campaign, valued at more than $600,000, matches the $200,000 of purchased media from the Community Foundation for campaign ads running to year end.

The matching campaign was realized through the support of local community leader Brett Martinez, President and CEO of Redwood Credit Union, Steve Falk, CEO of The Press Democrat and Senator Mike McGuire. The trio, who joined forces to raise more than $32 million to support wildfire fire survivors immediately after the 2017 wildfires, hosted a gathering to introduce the Healthcare Foundation of Northern Sonoma and its Wildfire Mental Health Initiative to Bay Area media owners and general managers.

“I am very proud of our Bay Area media executives who have agreed that we all need to help our community heal,” said Steve Falk. “Rebuilding homes is important, but addressing people’s mental health needs has to be a priority.”

“As an employer with more than 600 employees and 320,000 Members in eight counties, I see the impact that the fires have had on our communities,” said Brett Martinez. “We must focus on the mental health needs of our community as we rebuild -recovery and mental health go hand in hand.”

Support for many of the services offered by the Wildfire Mental Health Collaborative was provided by the Healthcare Foundation Northern Sonoma County, Redwood Credit Union Community Fund, and Tipping Point Community Emergency Relief Fund.

About Healthcare Foundation of Northern Sonoma County

Healthcare Foundation Northern Sonoma County is the leading proponent for creating healthier region through its three focus areas of grantmaking: health access, mental health and early childhood development.

Founded in 2001, the Healthcare Foundation has invested more than $24 million to build a healthier region for all who live, work and play here.


About the Wildfire Mental Health Collaborative

The Wildfire Mental Health Collaborative is an initiative of the Healthcare Foundation Northern Sonoma County. The Collaborative’s goal is to ensure that all Sonoma County residents have access to evidence-based strategies to recover and build resiliency after the wildfires. For more information visit or call 707-473-0583.


Allie Murillo

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